What is Outdoor Signage? How It Can Boost Your Business
Businesses take advantage of a slew of marketing tools, signing being one of them. This is one of the key ways huge players draw customers, share information, and enhance visibility. Businesses can use outdoor signs to convey their message and attract customers on busy highways or near their place.
In the article, I will review the target audience for outdoor signage, what outdoor signage is, the various types, and its benefits for businesses.
What is Outdoor Signage?
Outdoor signage is exactly what it sounds like—signs that are placed outside. This includes any sign that is installed on the exterior of your business or in another location to catch the attention of people passing by.
Outdoor signage is a great way to help your business grow, boost sales, and attract new customers. It makes a quick and strong impression on people who might not know about your business or brand otherwise. Good outdoor signs ensure that people see your business and get important information about it.
While many businesses focus on signs inside, it’s also very important to think about outdoor signs when planning how to communicate with your customers. Outdoor signs come in many types and can be used to show your logo, your business name, or any special offers you have.
Types of Outdoor Signage:
Outdoor signs come in many shapes, sizes, and formats, which can make it tricky to pick the right one. To help you choose, we’ve outlined the main types of outdoor signage. This will make it easier for you to discuss your options with a sign manufacturer. Let’s take a look at these main types below.
1. Storefront Signage:
To make your storefront really stand out, you need high-quality outdoor signage. Storefront signs, also called fascia signs, are perfect for showing your business name, logo, and important details. These signs are placed on or above your entrance so customers can easily find you. They can be lit up if you want visibility at all times or just regular signs for daylight hours.
Another great option is a storefront awning. Awnings are roof-like coverings that protect your store from the sun and rain. They also add style and make your business more noticeable to people passing by. Awnings can even help save on energy costs by keeping your store cooler. They’re popular with all kinds of businesses, including hotels, cafes, restaurants, salons, malls, theaters, and galleries.
2. Billboards:
Billboards are a popular type of outdoor advertising. There are large signs placed in busy areas like highways and busy streets to catch people’s attention. Because they are big and bold, billboards are great for promoting your brand and reaching a lot of people quickly. Unlike TV or radio ads that are short-lived, billboards are visible 24/7, giving your message constant exposure.
Billboards are perfect for businesses that want to stand out and get noticed. They work well for many types of businesses, including clothing brands, event venues, car dealerships, health services, insurance companies, banks, and restaurants. Adding billboards to your advertising plan can help you build brand awareness and attract more customers.
3. Site Identification Signage:
Site identification signage is one of the most common types of signs used to make people aware of your location. These signs help current clients find you and attract new customers.
There are various options for site identification signage, such as post and panel signs or post-mounted signs, which can clearly show details about your business and where you are located. This type of signage helps people navigate your premises and find their way around. Good site identification signs should be durable, weather-resistant, and, if needed, illuminated to ensure they are always visible.
Free-standing signs like monoliths and totems are also popular because they offer high visibility and strong impact. Effective signage catches the public’s eye in a non-intrusive way, generates interest in your products or services, and provides important information. This might include a call to action or highlight that your business is trusted and popular.
4. Banners and Flags:
Banners and flags are an affordable and flexible advertising option. They’re great for temporary signage, like announcing an event or setting up a temporary business sign. Colorful and well-designed banners and flags can catch people’s eyes with bright brand colors and clear messages.
Placement is important, and you have many options. Banners can be hung on the outside of your building; pole or teardrop flags can grab attention from a distance; and pop-up banners work well inside your facility. Each type of banner and flag helps draw attention to your product or event effectively.
5. 3D Letter Signs:
Brighten up your business with LED signs that really stand out. LED letter signs give your logo, tagline, and other branding a modern and stylish look. Made from materials like acrylic or aluminum, these signs light up from within with LED or neon lights, making your message pop.
If you want something even more dynamic, LED displays are a great choice. These digital signs use colorful lights to show different messages, images, or animations. They’re perfect for grabbing attention and keeping your content up-to-date. Whether you go for LED letter signs for their sleek shine or LED displays for their vibrant, changing visuals, both are great ways to make a strong impression.
6. Pylon Signs:
Pylon signs are tower-like signs that have advertising signs at the top of structures that may be at least 1000 feet apart. They are one of the most common categories of outdoor advertising. Pylon signs are usually single or double-faced, supported by one or two poles, and can be used to advertise one or more businesses. For instance, a shopping complex tends to incorporate the use of Pylon signs to advertise all the shops within.
The main positive aspect of these signs is that they are tall and large. There is nothing as busy as a commercial center where you are only likely to get a few seconds to capture the attention of the people, and here is where the pylon sign is very effective. Pylon signs, due to their height, cannot be overlooked; they are ideal for businesses along the highway or other areas where clients may pass by without noticing the business.
An efficient use of pylon signs can be noted when a business entity has enough space outside its premises. This is especially good for businesses such as shopping centers, hotels, restaurants, service stations, and industrial companies and compounds.
7. Architectural Signage:
Architectural signs serve as a key element in depicting as well as improving the aesthetics of buildings and structures. Widely, signs are created to be utilitarian objects at the same time as they are intended to complement or harmonize with the construction of the building. They vary greatly in size and can be from loud and simply stating their message from afar to small and precise signs guiding people through the interior of the building.
Wayfinding signs consist of architectural signs such as building name, directory, floor number, and any other name that is displayed in the building. These signs are critical to building a friendly ambience and guaranteeing that the visitors navigate the building as expected. These commonly include the use of the building architecture in the design, with the fixtures manufactured from brass, stainless steel, aluminum, toughened glass, wood, and marble.
Benefits of Outdoor Signage:
Outdoor signage offers several important benefits for businesses:
1. Increase Brand Awareness:
Signs are a key part of your brand and can significantly impact your business. People are more likely to choose a product or service they’ve seen or heard about before. A FedEx survey shows that about 85% of your customers live or work close by, so they might see your sign 50 to 60 times a month.
The same survey found that 75% of people recommend businesses based on their signs. This means a good outdoor sign can help make your business memorable and attract more customers.
2. Cost-Effective Advertising:
Outdoor signs are a cost-effective way to advertise your business. According to a Small Business Association survey, a 300-line newspaper ad costs $7.30 per 1,000 views, and a TV ad costs $9.82 per 1,000 impressions.
In contrast, an outdoor sign costs just $0.15 per 1,000 views. This makes outdoor signage one of the most affordable advertising options. By placing your sign in a strategic location, you can continuously attract customers to your business without breaking the bank.
3. More Revenue:
With a recall rate of about 83%, digital signs can effectively attract new customers to your business. According to studies, 8 out of 10 people say they’ve entered a store for the first time after seeing an outdoor sign that caught their eye. This increase in foot traffic can boost sales and contribute to business growth.
4. Marking Your Location:
Outdoor signs are great for making a lasting impression on people who pass by. They help associate your business with a specific location, boosting your brand image and making you stand out from competitors.
Because outdoor signs are durable and visually appealing, they can attract attention from thousands of people every day, helping you expand your target audience and build a strong, recognizable presence.
5. Customizable:
Outdoor signs can be customized to fit your brand and target audience. A graphics company can create signs that match the location and audience. For example, bright colors might work well for signs near a theme park, while a clean, professional design is better for signs near an office building. This way, your signs will better attract and connect with the right people.
Conclusion:
Signage is therefore one of the most effective means of advertising for a business entity that is desirous of enhancing its exposure and interaction with consumers. Being used in marketing the brand, promotions, and location, outdoor signs provide an essential contribution toward attracting other clients and enhancing businesses’ visibility in society. Whether it’s the large exterior signs or establishment identification, the great outdoor signs affect how your business is viewed.
Outdoor signage is therefore very cost-effective, including having options that can be easily customized to fit a client’s requirements, hence making it one of the best returns on investments. Still, to extend these benefits and to guarantee that the signage is adequate to the needs of your business, you decide not to hesitate to consult for help. With us, you can select and design the appropriate outdoor advertising signs to boost your company and results.
FAQs:
What are indoor and outdoor signage?
Outdoor signs need to make a quick impact due to distractions and brief viewer attention. Indoor signs cater to engaged visitors and can provide detailed, interactive experiences.
What is a signage example?
Types of signage include monument signs, wayfinding signs, pole signs, and A-frame sidewalk boards. Digital signage, the newest form, features LCD screens, giant LED billboards, and electronic paper displays.
What is the main purpose of signage?
Outdoor signs fulfill key roles: promoting products and services, identifying businesses or landmarks, providing essential information, directing people, and enhancing safety awareness. They attract attention, help people find locations, communicate important details, guide navigation, and highlight safety rules.
What is outdoor digital signage?
Outdoor LED digital signage lets businesses showcase key information, multimedia content, and marketing campaigns on large screens. These vibrant displays use vivid colors and dynamic elements like videos and animations to capture public attention effectively.
What are the three functions of signage?
Here are the main functions of signage and how they help communicate your business to potential customers:
- Identity: Signs show where your business is located and establish a strong presence.
- Advertise: They ensure potential customers are aware of your products or services.
- Give Direction: Signs guide customers to your location and help them navigate your premises.
These functions highlight how signage effectively communicates your company to potential customers.
Let Us Know How We Can Assist with Your Outdoor Signage Needs!
No matter what kind of business you have, outdoor signage can be very beneficial. With so many advantages, it’s important to choose the right type of signage for your company. We’re here to help with all your outdoor signage needs. Contact us for expert advice on design, placement, and materials to make a lasting impression.
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